The Big Google Drop – How the New Search Algorithm Affects Advertising Revenues
Posted by Tomer in Ad Networks, Website MonetizationApr 13th, 2011 | 1 Comment
The Google team has rocked the boat yet again. The recent change of the Google search algorithm has affected website publishers significantly. Some lost many visitors and even higher volumes of online advertisingrevenues. Other publishers actually see better results these days. Here are some thoughts based on inside information from a giant network… New Google Search Algorithm So, the Google team has rocked the boat yet again. On February 24th, 2011, Google announced a modification to their search algorithm which they referred to as “a pretty big algorithmic improvement” impacting...
New In Text Ads Website
Posted by Tomer in Ad Networks, In Text Advertising, Online AdvertisingMar 23rd, 2011 | No Comments
Website as Storefront So much has been said and written about the importance of your website for your business efforts that it seems pointless. Yes, we all know by now that optimizing your landing page with multi-variant tests to reach the highest conversion rate is basics for online marketing ans sales. But do we actually execute? I have to admit that at least in my case, it took some time. In fact, it took a lot of time to realize that our company’s website is actually our storefront and it can’t be neglected. And I’m talking about an Internet company so I can imagine that...
Jenifer Aniston’s Sex Tape – Viral Videos Explained
Posted by Tomer in Online Marketing, VideoMar 10th, 2011 | 1 Comment
Jenifer Aniston’s Sex Tape is indeed a viral video. But it’s not a sex video, don’t worry. And still, if you’re involved in marketing or advertising, you need to watch this. A little bit under 3 minutes, this commercial for Smart Water explains the essence of today’s most viral videos. Naturally, once thisvideo is out, marketers need to work harder to evolve. Most of the exposed viral genes won’t work longly after being exposed to the sun. The ViralVideo Secret So, what makes a video go viral? At least for now, as of March 2011, you need a catchy name like...
Microsoft can Fight Back Google AdSense with In-Text Advertising
Posted by Tomer in Ad Networks, In Text Advertising, Online AdvertisingFeb 28th, 2011 | 2 Comments
Microsoft vs Google Does Microsoft have an answer to Google AdSense? The two New World giants have open fronts in almost any field they operate in. From mobile phones through browsers and on to office applications. It’s a battle. But the golden egg is still online advertising and Google’s ability to grow fast and fight Microsoft on so many fronts is based on advertising revenues coming from the Google AdWords platform and its distribution through Google AdSense. If Microsoft wants to stand a chance in this battle of giants, it’s the online advertising distribution that needs...
Add In-Text to Your Advertising Mix
Posted by Tomer in Ad Networks, In Text Advertising, Online AdvertisingJan 31st, 2011 | No Comments
Media Planning Glossary How complex has it become? The once rather simple online media plan has now become a monster. And considering the fact that it is just a fraction of the largest all encompassing advertising plan, it’s simply mind blowing. After the competitive research, campaign goals discovery, audience targeting, geographic distribution, and all the other necessary steps… Only then comes the media mix which in all template plans includes sponsored links, sponsored search and SEM, banners, rich media advertising… And then each of these is further analyzed according to...
Happy New In-Text Ads Year
Posted by Tomer in Ad Networks, In Text AdvertisingDec 15th, 2010 | No Comments
Website Magazine Ranks In-Text Advertising Networks among Top 50 Good news for in-text advertising: Website Magazine has ranked in-text advertising networks among the Top 50 viable advertising and affiliate networks to consider using in 2011. It seems that the double-underlined links have finally become standard for Web content monetization. I was personally happy to find Infolinks (#39) as the highest ranked pure in-text advertising network. I take this opportunity to post here an article I wrote for Website Magazine (originally published in July 2010) hoping to start the New Year with a good...
BlogWorld Conclusion: In Text Ads are Subtle
Posted by Tomer in In Text Advertising, Website MonetizationNov 7th, 2010 | No Comments
BlogWorld Las Vegas 2010 Lucky for me, I attended BlogWorld Expo Las Vegas last month and had great time with the Infolinks team. During the event I had the pleasure of speaking personally with many bloggers – mostly about monetizing blogs with In Text ads – and I thought the bottom line of these conversations was interesting enough to share here: In Text ads are much more subtle than the current Google AdSense ads. And this is a major shift in perception so I would want to explore this a little further. Contextual Advertising: Google AdSense becomes Jumpy When it comes to contextual advertising...
In Text Users Increase Earnings by 30% with Related Tags
Posted by Tomer in In Text Advertising, In Text Extras, Website MonetizationAug 11th, 2010 | 1 Comment
I’m happy to share here for the first time that Infolinks has recently made public its latest feature – Related Tags. This feature was initially developed as a trial to leverage the ability of the Infolinks algorithm to choose powerful keywords and match them to the most relevant ads. But the trial became a phenomenal success; the Related Tags feature has had a major impact on publisher earnings – much higher than expected. New Feature: Related Tags The Infolinks Related Tags feature adds a unique In Text cloud within the content of a web page with carefully selected informational...
Pay Per Click Online Advertising in India
Posted by Tomer in Ad Networks, International, Online AdvertisingJul 20th, 2010 | 1 Comment
I have a question: How can I reach the pay-per-click online advertisers in India? In most of my posts here on Online Siesta, I try sharing something I know about online marketing and in text ads. But in this post, I kindly ask to post a question hoping you can help me and others. PPC Advertisers with Google India When using Google India from an Indian IP address, search results are covered with AdWords advertising from local online advertisers. Insurance, investments and financial services, traveling, Internet related solutions – you name it. And as we know well, Google charges AdWords by the...
Big Blogs are Invited to Discuss In Text Ads (and Earn Big)
Posted by Tomer in In Text Advertising, Website MonetizationJun 30th, 2010 | 2 Comments
Your big blog can earn you $50,000 on top of your current revenues. This is no joke and it’s not some dubious get rich quick plan. If you give me three minutes and read this post with real advice from my experience, you will see that I’m actually willing to guarantee this income. You will be required to open your mind a little bit, talk about your concerns, and eventually place in-text ads on your blog, but this is now easier than ever and with some optimization, would not affect your community of readers. If you’re not ready yet, I would at least invite you to discuss this with me. So, are...
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